Progressive Source Communications
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Gist Communications Interactive Media


In 1995, Progressive Source CEO Jonathan Greenberg founded Gist Communications, one of Silicon Alley’s earliest and most widely-distributed Internet content companies. With Progressive Source Vice President Cheryl Everette as Editorial Director, Greenberg turned Gist into an international content and software applications company whose innovations and Webby Award-winning website, gist.com outpaced TV Guide Online to build the largest audience for interactive TV-related content in the world. Gist.com’s content was customized for and syndicated by more than two dozen clients, including Yahoo, AOL, Microsoft, NBC, ABC, USA Today, CNN and Hewlett-Packard. Gist had more than 4 million registered users, and ran websites in the US, France and Germany.

Gist.com was the first site to enable Internet users to customize TV listings for all 11,000 systems across the US and was the first to send email subscriptions containing personalized listings. The site was also the first to deploy customized TV listings in Europe.

Gist Communications built the web’s first interactive Fan Club sites for 25 of America’s top television shows. Each Fan Club site had episode guides, quizzes, polls and photo galleries.

Gist Communications created some of the Internet’s earliest web video programs and interactive web video rating guides. The Gist team developed and launched “Quickie with Nikki,” one of the web’s first online streaming video shows.

Gist staff members also produced TVMag, the first onscreen entertainment magazine, for the Echostar satellite television service, which reached 7 million U.S. households.