For more than a decade, Physicians for a National Health Program has fought an uphill battle to raise public awareness about the benefits of a national health insurance program. The release of Michael Moore’s documentary, “Sicko,” coupled with the 2008 presidential race, encouraged the New York Chapter of Physicians for a National Health Program to hire Progressive Source to create an edgy three-minute Web video entitled, “Where Is My National Health Insurance Card?”

The footnoted Web video can be found on the microsite that Progressive Source created to house and serve it, at www.whereismyhealthcard.com.

A Web-based marketing effort focused on non-members of the PNHP organization is expected to launch the campaign during the next few months.