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What We've Done
Progressive Source Communications was started in 2007 to serve the growing digital marketing needs of non-profit and progressive organizations. Our staff is experienced in new media, journalism and public interest advocacy. This experience gives us useful insight into how organizations can use the new media most effectively and communicate their messages directly to the public.
The ACLU “Legacy Challenge” Web Video Series
The Legacy Challenge is a unique campaign by the Planned Giving Department of The American Civil Liberties Union. This enormously successful “challenge grant” program, funded by the Robert W. Wilson Charitable Trust, is among the most successful campaigns of its kind. Donors who bequeath money to the ACLU Foundation have 10% of the estimated value of their estate provided as an additional cash gift to the ACLU immediately.
The Elders/Virgin Unite Human Rights Campaign
In late 2007, the non-profit Virgin Unite engaged Progressive Source to assist "The Elders" - an internationally renowned group of retired leaders. Our task was to help build out the online component of their “Every Human Has Rights” Campaign. The campaign helps to draw attention to the 60th Anniversary of the United Nations Declaration of Human Rights. The Elders' ranks include Archbishop Desmond Tutu, Nelson Mandela, former President Jimmy Carter, and Mary Robinson, former President of Ireland and former head of the U.N. High Commission for Human Rights.
Stonyfield Farm Shift ShoutOut! Video Contest
As part of Stonyfield Farm’s 10 percent “profits for the planet” effort, Progressive Source Communications created and managed the Shift ShoutOut! video contest. The contest, a video soapbox empowering students to offer their solutions to the climate change crisis, was the Web’s most extensive environment-related interactive video contest. The students were asked to appear in videos providing an answer to the question: How would you solve the climate change crisis? Some 400 one-minute videos were collected on 20 campuses across the country, alongside the Campus Consciousness “green tour” of the rock band Guster. Progressive Source marketed the contest through Facebook, and hired local students to assist our professional videographer, who collected the videos while traveling on the green tour’s biodiesel bus. Progressive Source designed and scripted the Shift ShoutOut! contest and website, and also converted and uploaded hundreds of videos onto YouTube, collected from nearly 500 students. Thousands of people voted for the videos and thousands more viewed them on YouTube. At the contest’s end, two $5,000 prizes were awarded.
"Where Is My National Health Insurance Card?" Campaign
For more than a decade, Physicians for a National Health Program has fought an uphill battle to raise public awareness about the benefits of a national health insurance program. The release of Michael Moore’s documentary, “Sicko,” coupled with the 2008 presidential race, encouraged the New York Chapter of Physicians for a National Health Program to hire Progressive Source to create an edgy three-minute Web video entitled, “Where Is My National Health Insurance Card?” The footnoted Web video can be found on the microsite that Progressive Source created to house and serve it, at www.whereismyhealthcard.com. A Web-based marketing effort focused on non-members of the PNHP organization is expected to launch the campaign during the next few months.
The Open Washington Square Park Video
Progressive Source created the website, and scripted a highly effective Web advocacy video for the Open Washington Square Park Coalition, a grassroots community group dedicated to maintaining the open spirit of Greenwich Village’s historic park. Using documentary footage to expose the New York City Park Department’s misrepresentation of its plans, Progressive Source created and promoted "The Truth About Washington Square Park." Progressive Source marketed the video with local newspaper ads and a Facebook campaign targeted to NYU students. Soon after the video was launched, Metro New York, New York’s largest free daily newspaper (circulation 300,000) featured the controversy as its main front page story entitled, “Caught on YouTube.” Strongly worded editorials opposing the plan appeared in both the NYU student newspaper, and the award winning community paper The Villager. More than 300 NYU students joined a Progressive Source-created Facebook group supporting the Open Washington Square Park Coalition. Within months, the Community Board overseeing the park rescinded its earlier approval of the plan by a vote of 40 to 5.
Save Darfur New York Central Park Rally Marketing Campaign
While Vice President helping manage the New York office of Fenton Communications, Progressive Source’s CEO Jonathan Greenberg managed the marketing campaign for the Save Darfur Rallies in Washington D.C. and in New York’s Central Park. On behalf of the American Jewish World Service, a founding Save Darfur Coalition member, Greenberg created and placed a major paid newspaper, radio and Web campaign to turn out tens of thousands of people. Greenberg also created a small “day of” the rally flyer and supervised a team of 15 workers who crossed the park publicizing the event. The New York rally drew more than 30,000 people and made the front page of the New York Times. The week after the Central Park rally, both President Bush and U.N. Secretary General Kofi Annan addressed the General Assembly, expressed their opposition to the genocide — and demanded that U.N. peacekeepers be brought in to end it.
Gist Communications Interactive Media
In 1995, Progressive Source CEO Jonathan Greenberg founded Gist Communications, one of Silicon Alley’s earliest and most widely-distributed Internet content companies. With Progressive Source Vice President Cheryl Everette as Editorial Director, Greenberg turned Gist into an international content and software applications company whose innovations and Webby Award-winning website, gist.com outpaced TV Guide Online to build the largest audience for interactive TV-related content in the world. Gist.com’s content was customized for and syndicated by more than two dozen clients, including Yahoo, AOL, Microsoft, NBC, ABC, USA Today, CNN and Hewlett-Packard. Gist had more than 4 million registered users, and ran websites in the US, France and Germany. Gist.com was the first site to enable Internet users to customize TV listings for all 11,000 systems across the US and was the first to send email subscriptions containing personalized listings. The site was also the first to deploy customized TV listings in Europe. Gist Communications built the web’s first interactive Fan Club sites for 25 of America’s top television shows. Each Fan Club site had episode guides, quizzes, polls and photo galleries. Gist Communications created some of the Internet’s earliest web video programs and interactive web video rating guides. The Gist team developed and launched “Quickie with Nikki,” one of the web’s first online streaming video shows. Gist staff members also produced TVMag, the first onscreen entertainment magazine, for the Echostar satellite television service, which reached 7 million U.S. households. Solar Cookers International marketing campaign for "The Most Meaningful Carbon Offset."
Two billion of the world’s poorest people cook on open fires. During the past few years, climatologists have discovered that the toxic “black carbon” smoke from these fires is one of the planet’s leading causes of global warming. It is also the most easily avoidable. Solar cooking is a simple, safe way to cook food without needing to acquire and burn fossil fuels. For hundreds of millions of people around the world who cook over fires fueled by wood or dung, and who walk for miles to collect wood or spend much of their meager incomes on fuel, solar cooking could be a life-saving blessing. It costs less that $50 to provide a solar cooker to one of the neediest families one earth, which includes essential training, a cooker, a cooking pot and a water indicator to tell when deadly microbes have been removed from drinking water. Solar cooking emits zero carbon, and it reduces the desperate need to continually gather and burn wood in deforested environments. The ecological benefits to switching from open fires to solar cooking are enormous. Indeed, experts increasingly believe that curbing open cooking fires is the cheapest, fastest way to significantly slow global warming. What’s more, the humanitarian benefits from helping people switch to solar cooking are enormous. These include: Reducing Deadly Air Pollution Indoor air pollution from wood burning cooking stoves is a major cause of disease. The World Health Organization (WHO) estimates that toxic emissions from cooking stoves are responsible for causing 1.6 million premature deaths every year, half of them among children under five years old. The use of solar cookers eliminates the disease caused by the indoor air pollution from wood stoves. Reducing Deforestation Wood gathering for open cooking fires contributes significantly to the deforestation and even desertification of some of the poorest regions of the world. Reducing Rape and Violence Against Women Millions of women put themselves at risk when they search for firewood in remote areas. Given the sparse vegetation which is common in many of the world's poorest areas, they are forced to venture up to 10 miles to gather wood for their cooking fires, exposing them to armed bandits. Solar cooking stoves provide a safe alternative. Reducing Territorial Disputes Over Firewood Firewood is a precious commodity in the parts of the world where vegetation is thin. Disputes between villages for firewood occur from time to time, some violent. Solar cooking provides a local renewable source of cooking fuel, eliminating skirmishes between rivals for firewood. Reducing Health Problems From Wear and Tear on the Body Firewood collection can take 20 hours a week; some women can walk more than ten miles over difficult terrain in search of wood. Women commonly suffer from back problems from carrying heavy wood loads on their head. In many cases, uterine prolapse among rural women is attributed to carrying heavy firewood as is an increased risk of miscarriage. Increasing Time for School Girls in the world's poorest rural areas are often kept out of school to assist in wood collection. This has a large negative impact on rural poverty in general, and human poverty in particular affecting well being of rural households. Providing Clean Drinking Water Solar cookers can also be used to provide safe drinking water. An estimated two million children die every year from preventable waterborne illnesses, which are the leading causes of disease in the developing world. |










