In 2009, Progressive Source Communications worked as an online messaging and marketing specialist for Solar Cookers International, the global leader in assisting communities to use the power of the sun to cook food and provide safe drinking water. Founded in 1987, the not-for-profit Sacramento, California-based Solar Cookers International (“SCI”) has improved the lives of tens of thousands through the development, training and distribution of solar cooking devices in Africa.
On behalf of SCI, Progressive Source created a campaign to allow Americans to offset some of their carbon emissions by donating Solar CooKits systems to some of the world’s poorest families. Using the tagline, “The Most Meaningful Carbon Offset is also the Simplest,” Progressive Source worked to brand and promote SCI as a leader in a new category of meaningful, humanitarian carbon offsets. In December, 2009, Treehugger.com covered the Progressive Source-designed offset program for SCI and noted that donating a Solar CooKit system to Africa “Just might be the best $50 you’ve ever spent this season.”
Progressive Source created and scripted the website, www.solarcookerscarbonoffset.com [now defunct], as well as the web video on that site (at the top of this page).