The Legacy Challenge was a 2008 and 2009 campaign by the Planned Giving Department of The American Civil Liberties Union. It was one of the most successful “challenge grant” programs ever. To create two “In Their Own Words” marketing videos for its members, the ACLU turned to Progressive Source Communications.
In creating the videos, Progressive Source worked closely with the Director of the ACLU’s Planned Giving Department, who selected the subjects for the videos and joined us in interviewing them. Progressive Source managed the scripting, camera, audio and music work, as well as the video editing and creation of graphics for the video.