The Elders/Virgin Unite Human Rights Campaign

In late 2007, the non-profit Virgin Unite engaged Progressive Source to assist “The Elders” – an internationally renowned group of retired leaders. Our task was to help build out the online component of their “Every Human Has Rights” Campaign. The campaign helps to draw attention to the 60th Anniversary of the United Nations Declaration of Human Rights. The Elders’ ranks include Archbishop Desmond Tutu, Nelson Mandela, former President Jimmy Carter, and Mary Robinson, former President of Ireland and former head of the U.N. High Commission for Human Rights.


Every Human Has Rights


Organizational participants in the year-long campaign, which launched on December 10, 2007, include Realizing Rights, WITNESS, Google Earth, Amnesty International and UNICEF.

Progressive Source developed a strategic plan for the website and its partners, helped supervise the campaign website build-out, and created content and a content template for the historic Google Earth Every Human Has Rights layer that will launch this Spring. (An early version of it in Google maps can be seen on the Elders website at

Progressive Source also created an Every Human Has Rights Campaign on Peter Gabriel’s WITNESS Hub website, at